Founded in 2012 by Sarah Cooley, Simply Curated candles are all hand-poured in their Grand Rapids, Michigan studio. The 100% soy wax is blended in small batches with fragrances and essential oils. All candles are 100% phthalate free and will burn cleanly all the way down. Every single candle is poured by hand and hand labeled and packaged. The line is sustainable and made in the USA.